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Creator Verification & Tier Standard

This page contains every rule we use to screen overseas creators — not marketing copy, but the actual logic running in our system.
Hold us to it. Compare it against any other agency. Check the numbers.

1,306
Candidates screened
16
Fully verified
1.2%
Pass rate
763
Traceable profiles
A letter to creators

We built this standard to protect creators from fake collaborations and delayed payments. We only work with verified brands. No hidden fees, no forced exclusivity, and your rights are fully protected.

We know what it feels like to be asked for free content and then never hear back. We know what it feels like to chase a commission payment for weeks. That is exactly why we wrote these rules down and put them in code — so that no creator has to wonder whether they are being treated fairly.

If you meet the standard, we will tell you plainly. If you do not, we will tell you exactly what is missing and what to add. We will never pretend you are further along than you are.

— Cold Launch Lab
Matching overseas creators with verified Amazon brands since 2026

Why we publish the standard

Two problems dominate this industry: fake or synthetic accounts used to pad numbers, and agencies that take creator content without paying. Both exist because the screening standard is hidden — brands cannot check how agencies screen, and creators cannot know what rules they are being judged by.

We publish everything for one reason: so brands can hold us accountable, and creators know what to expect.

These rules are not written on paper. They are written in code. Every outreach email and every brand-matching report must pass this verification first, or it does not go out.

1. Six credentials — miss one and you do not pass

These six items are the complete basis on which we judge whether a creator is real and deliverable.

1
Legal full name
A real person's name — not an email prefix, channel name, or handle. This is what appears on the shipping label.
2
Business email
A reachable business address. We verify MX records first — an address on a domain that cannot receive mail is a wasted send.
3
Shipping address
A complete street-level address. No address means no sample can ship and the collaboration stops at step one.
4
PayPal account
Your commission payment channel. Without it the finance process cannot run and the deal stalls at the payment step.
5
Agreed written terms
Pure affiliate commission, performance-based, or one-for-many — one of these three, in writing. Verbal agreement does not count.
6
Verified media — 2+ original videos
Manual review against three criteria: originality (filmed or presented by you), product relevance (actually showing the category), and authenticity (genuine audience engagement, not purchased followers).

2. The B+ admission line

Six credentials alone are not enough to enter our Creator Pool. You also need:

ConditionRequirement
① Five credentials complete Legal name, business email, shipping address, PayPal, agreed terms — all five
② At least one core platform YouTube channel, Amazon Storefront, TikTok, or Instagram — any one of the four
③ Verified media 2+ original videos that passed manual review for authenticity and relevance
④ No blockers Not blacklisted, not previously rejected, not a system account, no DNC flag, not dormant, no address or urgency risk flags

If any one of the four conditions is unmet, the system will not generate a brand-matching report. This is a code-level constraint, not a manual review step.

3. Creator tiers

Tiers are based on credential completeness and let you see at a glance how far you are from being deliverable.

🥉
Starter · 0–2 credentials
Entry stage. Not yet meeting any deliverability condition.
🥈
Verified · 3–4 credentials
Unlocks entry into the pool. Your profile becomes visible to brands.
🥇
Pro · 5 credentials, and must include PayPal or verified media
Prevents padding a count with unrelated fields. These two are the money and authenticity baseline.
💎
Elite · all 6 credentials + at least 1 external hard credential
Hard credentials are verifiable proofs such as an Amazon Storefront link or a verified social account.
👑
Legend · all 6 credentials + at least 3 platforms forming a full matrix
A complete form does not mean top tier. You need real, multi-platform assets.

A note on the "15-dimension rating": the actual dimensions our system evaluates today are the six listed above. A finer 15-dimension rating is on our roadmap and has not launched, so we do not claim it here. We would rather acknowledge fewer dimensions than fabricate a seemingly professional system.

4. Three hard red lines

These three are enforced inside our code. No script, no API, and no AI-generated message can bypass them.

Red line ①: No real tracking number, no "shipped" status — ever
No matter how high your tier, how complete your profile, or how far the negotiation has progressed, the system will refuse any shipped status without a verifiable carrier tracking number. This is the one rule with no exceptions.
Red line ②: We never promise to send samples first
The system scans every outgoing email. Any message containing we will send you a sample, we can ship it first, or tracking number is blocked by the mail gateway and never sent.

The only permitted framing is: profile complete → manual review → the brand decides on samples and shipping.
Red line ③: We never fabricate fields to inflate a rating
Every judgment must be based on fields that actually exist in our database. When data is missing we report "unknown" — never "probably" or "likely", and never a fabricated value just to make a number look better.

5. What this standard solves

Common problem in this industryWhat we do instead
Fake or synthetic accounts used to pad numbers Media verification requires manual review on three criteria. Anything a machine cannot judge is reviewed by a person
Agencies take creator content and never pay A PayPal account is one of the six credentials. No payment channel, no pool entry
Promises of samples that never ship Red line ②: sample promises are blocked at the system level. We can only state the real process
"Shipped" status without anything actually shipping Red line ①: no tracking number, no shipped status — enforced in code
Opaque standards brands cannot check This page. Everything is public, and you can verify it

The standard is public. Check it.

If you are evaluating a creator agency, ask them the same questions: what are your five credentials? How do you verify media? Will you put your admission line in a contract?
If they cannot answer, you already have your answer.

Join as a verified creator →