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PERFORMANCE LADDER · TWO-SIDED ACCOUNTABILITY

Affiliate Performance Ladder
Performance-Based Creator Partnership

Sellers get a low-cost first test.
Creators get credibility and reach — but must prove conversion power with real data.
We don't move traffic. We verify whether the traffic is real.

⚖️ SOLE MEASUREMENT STANDARD
CPS-attributed sales — sales generated through the creator's dedicated tracking link.
Total sales, views, and likes are not considered.
SELLER ENTRY COST
$30
Low-Cost First Test
MEASUREMENT
100% CPS
Attribution Only
RED LINE
3 Strikes
Out of Top 100

1. Why this mechanism exists

The biggest problem in creator marketing isn't cost — it's that you can't tell whether a sale came from the creator or would have happened anyway.

We take no cut of creator fees, and we do not subsidize them either. What we provide is something scarcer: our credibility as a guarantee — putting you in front of serious sellers and showing exactly who you are, what you've done, and what you're worth.

Core principle: The first test is not "money from the platform." It is the platform putting its credibility on the line for you. That guarantee has a cost — we stake our own judgment and reputation on it. So the data must tell the truth: proven, we keep pushing you; failed, you step down. This is not a penalty. It is the natural consequence of a guarantee.
SELLER SIDE

We cover your testing risk, so you never burn budget on junk traffic.

Note: This mechanism is performance-based. The first test charges only a fixed coordination fee — no upfront slot fee of any kind. If a creator drives 0 attributed sales, tiered fee adjustment or removal applies automatically.
  • Low-cost first test via pooled slot booking
  • If a creator drives no sales, we require a fee reduction — you don't pay more
  • Three consecutive misses removes them from the Top 100 network
  • You never pay for low-quality traffic
CREATOR SIDE

We take no cut. We give no cash. We give credibility.

  • Earn directly: base creation fee and CPS commission come from the seller — we take 0%
  • Low barrier to exposure: pass verification and enter the creator pool for premium brand briefs
  • Perform well, enter the Top 100: more orders, a track record you own
  • Underperform, step down: zero sales means unproven value — the next round's fee may be adjusted

2. The Betting Flow — Four Steps

From link generation to tier change, every step is documented.

👤
1
Seller creates link
Generate an Amazon Attribution link
→
🎬
2
Creator confirms
Implement link, keep a screenshot
→
📊
3
CPS tracked
Attributed sales only
→
⚖️
4
Scale up or step down
Sales → scale; zero → adjust
🛡️
Fairness shield: If data was not attributed (showing 0) because the seller failed to provide a valid link, the link expired, or the product/store was unavailable, the creator may appeal. Once verified, that instance does not count toward Strike_Count.

3. The Ladder — your comeback path

If a series generates zero CPS-attributed sales but the creator's fundamentals are strong (e.g. established Amazon influencer, verified follower base), the platform grants another opportunity. From the second round on, the base creation fee is adjusted downward step by step.

1
First test · Low-cost entry

Seller pays a minimal coordination fee to book a pooled slot — this is the platform's low-cost first test. The creator's base fee is paid by the seller; the platform takes no commission and provides no subsidy.

100%
Base Fee
2
Second · Fee halved

First series produced zero attributed sales. Fundamentals qualify, so a second chance is granted. Base fee halved.

1/2
Base Fee
3
Third · Pressure increases

Second series also produced zero. Fee reduced further — the creator must study the product seriously.

1/4
Base Fee
4
Fourth · Last chance

Third series still zero. This is the final opportunity to remain in the network.

1/8
Base Fee
✕
Three zero-sale series · Removed from Top 100

No CPS-attributed sales across three consecutive series. Removed from the recommended network; no longer prioritized for briefs.

OUT
Removed
Note: The ladder is measured per series, not per individual video. Only three series with zero attributed sales trigger demotion. A single failed series does not cause removal.
We operate strictly on a Performance-Based Creator Partnership.
We do not take a cut of your fees, and we do not subsidize them either. What we provide is something scarcer — our credibility as a guarantee. If your content drives real sales, we scale together with premium campaigns. If not, we adjust the baseline fee for the next round. We only retain top-tier creators in our Affiliate Network.

Zero-sales creators will be removed from our Top 100 Affiliate Network. This is not a penalty — it is how we keep the network worth being in.

4. Three zero-sale series — tier adjustment

Three consecutive series with no CPS-attributed sales is treated as unproven performance. The platform notifies the creator courteously and applies tiered handling.

1
Red flag
Strike_Count reaches 3
→
2
Courtesy notice
"Study these three products first. Let's go deeper once you land a winner."
→
3
Tier adjustment
Removed from Top 100 recommended network
→
4
Cross-verification
Confirmed across multiple sellers → permanent removal
We don't shame anyone. We record outcomes. Demotion is not punishment — it's how limited opportunities go to creators who convert. Any creator can return to the list through their next genuine sale.

5. What we track

Two core metrics are maintained per creator and shown to sellers as warning labels. All data comes from the CPS attribution system — self-reported numbers are not accepted.

FieldMeaningShown to sellers
CPS_Success_Rate Hit rate: share of past series that generated CPS-attributed sales Percentage range
Strike_Count Zero-sale count: cumulative times a series produced 0 attributed sales ⚠️ Warning label
Seller commitment: If a creator has already been fee-adjusted one or more times, we proactively show the warning label when recommending them. We never present a demoted creator as a "top pick."

6. Seller obligation — stay above the break-even line

This mechanism protects sellers, but it also asks something of them. All discounts and commissions must stay above the safe line of the 35-item full-cost model.

Ensure that a single winning product recovers your entire investment and turns a profit.
If the commission rate is so high that every sale loses money, that's not the creator's problem — it's a pricing problem. We'll run your numbers through the 35-item model before any engagement.

7. Scope and boundaries

Applies to This policy applies to creator engagements contracted after publication of this page. Existing agreements follow their original terms — no retroactive application.
Measurement Solely CPS-attributed sales. Total sales, views, likes, and comments are not considered.
Series definition One "series" = a complete content engagement around the same product. Specific terms per the cooperation agreement.
Appeal channel Creators who believe attribution data is incorrect may appeal. Review covers: tracking link integrity, attribution window settings, product availability. Results provided in writing.
Force majeure Zero sales caused by product delisting, stock-out, or Listing suspension (non-content reasons) does not count toward Strike_Count.
Operational discipline
& anti-false-positive
Before starting, the creator must confirm with the seller/platform that the Amazon Attribution tracking link is properly implemented and live, keeping a screenshot or written confirmation.

If data was not attributed (showing 0) because the seller failed to provide a valid link, the link expired, or the product/store was unavailable, the creator may appeal; once verified, that instance does not count toward Strike_Count.
THREE PREMISES · PLEASE READ FIRST
① This policy applies only to creators contracted after publication. Existing agreements follow original terms — no retroactive fee adjustment.
② All measurements use CPS-attributed sales only. Total sales, views, likes and comments are not used for judgment.
③ This page is a supplemental policy and does not supersede the platform's existing base terms. Where conflicts arise, the interpretation more favorable to the creator prevails.
This one matters most: If zero sales resulted from a problem with your own product (stock-out, delisting, Listing violation), it is not the creator's failure. We don't charge our books to the creator's account.

8. How to generate your tracking link

Measurement is based on CPS-attributed sales, which requires each creator to have a dedicated tracking link. This link must be created by you in Amazon Seller Central.

Why we don't generate it for you:
Amazon Attribution strictly requires seller account permissions. Any third party claiming to "auto-generate" it needs access to your seller account — which is exactly where account-association risk lives.
We would rather add 30 seconds to your workflow than compromise your account security.

Four steps (about 30 seconds)

1
Sign in to Seller Central
Amazon Seller Central
→
2
Find Attribution
Brand Analytics → Amazon Attribution
→
3
Create tracking tag
Creator name / channel / campaign
→
4
Copy click URL
Copy the generated URL
Naming tip: For the campaign name in step 3, use the format CreatorID_ASIN_Date — e.g. CSD013_B0XXXXXXX_202611.
This lets you match each data point to a specific engagement at a glance.

9. Effective date, notice and amendments

This policy takes effect from the date of publication. All creators are required to confirm they have read and understood these terms before participating in any campaign.

As the ecosystem evolves, we reserve the right to adjust these terms. However, any material change affecting creators' core interests will be announced on this site at least 30 days in advance, and we will actively support both parties through the transition.

Our position: Rules are a mutual contract, not a tool for squeezing anyone. We do not use "final interpretation rights" clauses — they are neither lawful nor reputable.
ItemOur practice
EffectiveTakes effect upon publication; creators confirm before participating
AmendmentsMaterial changes announced 30 days in advance, with transition support
DisputesGoverned by the signed cooperation agreement; we provide attribution data review
What we never use"Final interpretation rights", unilateral modification without notice, or similar invalid clauses

We are partners, not exploiters.

Cold Launch Lab · caishengdao.cn
This page describes rules only. It is not a commitment of income or results.
Specific terms are governed by the agreement signed by both parties.